Model Lineup

  • Forte5
  • Rio
  • Soul
  • Soul
  • Soul EV
  • Cadenza
  • Forte
  • K900
  • Optima
  • Optima
  • Optima Hybrid
  • Optima Hybrid
  • Optima Plug-In Hybrid
  • Optima Plug-In Hybrid
  • Rio
  • Stinger
  • Niro
  • Niro Plug-In Hybrid
  • Sorento
  • Sorento
  • Sportage
  • Sportage
  • Sedona
  • Starting at: $18,300
    MPG: 34 Hwy | 23 City
  • Starting at: $14,200
    MPG: 37 Hwy | 28 City
  • Starting at: $16,490
    MPG: 31 Hwy | 24 City
  • Starting at: $16,200
    MPG: 31 Hwy | 24 City
  • Starting at: $32,250
    MPG: 93 Hwy | 124 City
  • Starting at: $32,290
    MPG: 28 Hwy | 20 City
  • Starting at: $16,800
    MPG: 37 Hwy | 25 City
  • Starting at: $49,900
    MPG: 25 Hwy | 15 City
  • Starting at: $22,900
    MPG: 37 Hwy | 21 City
  • Starting at: $22,600
    MPG: 37 Hwy | 22 City
  • Starting at: $27,985
    MPG: 46 Hwy | 39 City
  • Starting at: $25,995
    MPG: 46 Hwy | 39 City
  • Starting at: $35,290
  • Starting at: $35,210
  • Starting at: $13,900
    MPG: 37 Hwy | 28 City
  • Starting at: $31,900
    MPG: 29 Hwy | 19 City
  • Starting at: $23,340
    MPG: 49 Hwy | 46 City
  • Starting at: $27,900
  • Starting at: $25,990
    MPG: 29 Hwy | 19 City
  • Starting at: $25,900
    MPG: 28 Hwy | 17 City
  • Starting at: $23,750
    MPG: 30 Hwy | 20 City
  • Starting at: $23,600
    MPG: 30 Hwy | 20 City
  • Starting at: $27,000
    MPG: 25 Hwy | 17 City

Service Hours

  • Monday 8:00AM - 7:00PM
  • Tuesday 8:00AM - 6:00PM
  • Wednesday 8:00AM - 6:00PM
  • Thursday 8:00AM - 7:00PM
  • Friday 8:00AM - 6:00PM
  • Saturday 8:00AM - 5:00PM
  • Sunday Closed


  • Service: (585) 643-2174
  • Parts: (585) 643-2175

Welcome to Vision Kia East Rochester

Vision Kia East Rochester, Serving Irondequoit, Greece NY and Brighton NY, is Home to All Your Kia Needs

 Your satisfaction behind the wheel is incredibly important to us here at Vision Kia East Rochester and, if you're on the lookout for your next vehicle, we'd love nothing more than to show you all that we have to offer! With a wide selection of Kia models as well as pre-owned vehicles, a finance team ready to help you with loans and leases, and a team of service technicians that can assess and address any issues your ride may be having, our Rochester, NY dealership has everything you need to stay ahead of the pack. Come take a look through our site and find the automotive excellence you deserve.

One look at our selection of new Kia models and you'll know that on-road bliss could be just a click away! Take all the time you need to explore the lineup, offering a variety of popular and highly-demanded models like the Kia Forte, Niro, Optima, Sedona, Sorento, Soul, Sportage, and more, sure to please drivers of all tastes and preferences. With modern styling and comforts, cutting-edge convenience and safety technologies, and power and efficiency in equal measure, you can't make a wrong choice.

If you have a smaller budget to work with but demand high-quality and reliable options all the same, then we have you covered there as well! Our enormous selection of used vehicles is sure to provide you with the car, crossover, SUV, truck, and minivan options you need to make the most of your Greece, NY drives. You'll find a smorgasbord of pre-owned vehicles from automakers like Buick, Chevrolet, Ford, GMC, Hyundai, Jeep, Nissan, Ram, Volkswagen, our own Kia, and many others, sure to appeal to nearly anyone's on-road lifestyle, so start searching and find the right ride at the right price.

Affordable Auto Finance, Service, and Parts in Rochester, NY

Finding the right vehicle is just the first step; if you're interested in getting a loan or Kia lease to help make your decision as affordable as possible, then our friendly finance center team is here to assist you however they can. They'll sit with you one-on-one and discuss auto loan and lease options with you until you find one that works best with your financial situation. You can even get a step ahead of the game and apply for financing online so, after we respond to your application and you arrive at our Rochester, NY dealership, you'll be ready to talk with our finance team right away.

No matter how long you've been away from our dealership, you're always welcome back to take advantage of our service center's services! With a team of professionally-trained and factory-certified technicians, you can trust your beloved ride in their skilled hands. No matter what service you need, you can rely on them to use only genuine OEM parts to keep your vehicle in tip-top shape; you'll head back to your Brighton, NY home looking as good as you feel -- all at an affordable price.

Ready to take advantage of all this automotive satisfaction for yourself? You can give us a call at (585) 249-9000 and our professionals will answer any questions you have for us. For everything else, we hope to see one and all arrive at our Rochester, NY dealership location in the near future. Until then, drive safely!

If you don't see a particular vehicle, click on CarFinder and complete the form. We will gladly inform you when a matching car arrives. If you'd like to see a vehicle in person, click on Dealership: Directions for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!